The best dating apps of 2025, tested & reviewed

No matter who you're looking for, there's a dating app to help you find them.
 By 
Tabitha Britt
 on 
Editors and writers independently select products unless marked Sponsored or Promoted. Sponsored content is a paid ad, while content marked Promoted is chosen by Ziff Davis leadership. We may earn an affiliate commission if you buy through our links. Promoted cards do not include input from individual authors.

Overview

Best dating app overall

Hinge

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Best paid dating app

Match

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PROMOTED
For those looking for sex

AdultFriendFinder

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Best dating app for marriage

eharmony

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Best dating app for left-leaning people

OkCupid

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Best dating app for hookups

Tinder

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Best dating app for women

Bumble

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Best dating app for young professionals

Coffee Meets Bagel

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Best dating app for queer women

HER

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Best dating app for gay men looking for a hookup

Grindr

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Best anonymous dating app

Pure

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See 6 More

Table of Contents

If you’ve chatted with literally any single friend lately — or scrolled through Reddit for five minutes — you know the general consensus on dating apps in 2025. People are...tired.

There's a definite sense of burnout thanks to endless swiping, cookie-cutter profiles, and the sinking reality that our love lives have been gamified. Whether you like it or not, we're all competing in an oversaturated market for a first date that might go nowhere. The love/hate relationship is real, and the urge to just delete the hookup apps and try your luck IRL is strong. We get it.

But for all the valid critiques, the best dating apps are still massively popular and one of the main ways people connect in 2025. So, we figured, if we’re all going to be on them anyway, we should at least know which apps are worth the potential headache. In our experience, success on the apps depends on knowing what you want and selecting the right app for the job. You'll need completely different apps if you're looking for a serious relationship over a friendly fling. (And if you're serious about dating, it may be time to graduate from free dating apps altogether.)

Which dating apps actually work?

To help you out, we took one for the team and dove headfirst into the digital dating pool, subjecting ourselves to potential rejection and questionable opening lines to find out which apps are truly worth your time. We created profiles, paid for the premium features to see what's behind the paywalls, and spent weeks getting a real feel for each one — who you'll find, what it's going to cost you, and an honest look at the good, the bad, and the just plain weird.

Think of this as your very prepared friend's brutally honest notes. Here are the top dating apps that are worth your time in 2025.

Our Pick
A drawn hand holding a phone with the Hinge logo

Hinge

Best dating app overall

The Good & The Bad

  • Creative prompts and detailed profiles encourage more thoughtful connections.
  • The free version's limited daily "likes" leads to less mindless swiping.
  • You can sign up without linking a Facebook account.
  • Tons of ways to express yourself, including voice notes and polls.
  • Inclusive platform that offers a wide variety of gender and sexuality options.
  • "Hidden Words" feature gives you great control over who can message you.
  • The free version is very limited (only eight free "likes" per day).
  • The emphasis on prompts can sometimes feel like you're filling out a job application.
  • Has a smaller user pool than casual apps like Tinder.
  • Has no native video chat feature in the app.
  • It's not designed to be used on a desktop.

Who it's for

Hinge is for daters in their 20s and 30s who are tired of swipe culture and want to find a meaningful, long-term relationship. It's ideal if you want to "date deliberately" and connect with others who are upfront about what they're looking for. The user base reflects this, with about half of its users being between 18 and 29, and very few over 50.

Why we picked this

Hinge's famous tagline is "Designed to be deleted," and the app's entire experience is built around that goal. While casual encounters can happen, it's a breath of fresh air for people who are tired of the hookup-first culture on other platforms.

The core of the Hinge experience lies in its profiles. Instead of just a few photos, you build yours using prompts — built-in conversation starters that cover everything from your dating intentions to your deepest passions. This focus on personality is what sets the stage for better conversations.

Hinge is also constantly evolving its features to help you connect. To improve the quality of its profiles, the app added an AI-powered "Prompt Feedback" tool to help you polish your answers. Most recently, in June 2025, Hinge partnered with renowned psychotherapist Esther Perel to launch a new set of prompts called "Your World." These are designed to help you share more about yourself and get past the typical small talk.

This focus on authentic communication extends to features like "Match Note," which lets you share a private note (up to 255 characters) with a new match before the chat even opens. It's this commitment to sparking good, honest conversations from the start makes Hinge our top pick for the best dating app overall.

Details

A drawn hand holding a phone with the match logo

Match

Best paid dating app

The Good & The Bad

  • Large and active user base of singles who are serious about finding a long-term relationship.
  • You can browse the full dating pool for free to see potential matches before paying.
  • Backed by over 20 years of experience in the dating service industry.
  • Offers unique in-person "Match Events" to meet people in real life (in select cities).
  • "Vibe Check" video chat feature lets you screen potential partners before the first date.
  • You can't send messages or have real conversations without a paid subscription.
  • The setup process, with its detailed questionnaires, is more time-consuming than other apps.
  • The multi-month subscription costs can be a significant upfront investment.
  • The free version contains ads and frequently prompts you to upgrade.
  • Some users report receiving unsolicited messages/emails from profiles outside their preferences.

Our review

Check out our full review of Match.

Who it's for

Match, the flagship app from Match Group, is the go-to for people who are ready to get serious, but not so serious that the process feels like a chore. It’s for the crowd that is completely over the games on other apps and knows that finding a real connection takes more than just a quick swipe. This mindset naturally attracts a more mature dating pool, so you'll find a lot of online daters in their 30s, 40s, and 50s who are established and looking for a life partner.

Why we picked this

Match offers several premium features, including unlimited likes and the ability to see who's viewed your profile, which can increase your chances of finding a compatible partner. Plus, Match is serious about cracking down on fake profiles. Now, you need to upload three photos to set up your dating profile, which helps ensure a safer and more authentic dating experience.

Despite being in a current lawsuit (yes, this is still happening) over locking "users into a perpetual pay-to-play loop" and encouraging "compulsive," gambling-like behavior among its users, Match Group is still a behemoth in the dating app industry.

The lawsuit argues that Match-owned apps “employ recognized dopamine-manipulating product features” to keep users engaged and addicted, and Gen Z and TikTok are eating up every word of it. Despite this public and legal pressure, Match Group CEO Bernard Kim remains publicly unfazed. In an April 2024 article for Fortune, he writes, "Unlike social media platforms, dating apps are not designed to maximize your time on the platform," adding, "The business model does not rely on ad revenue to be successful, so optimizing for engagement doesn’t provide a benefit."

Match Group is also actively working to demonstrate its value and reach in other ways. On May 20, Match Chief Executive Officer Spencer Rascoff confirmed that HER (our No. 1 pick for queer women) is now a part of the Match family.

"We’re honored to welcome HER into the Match Group family, and we know our role is not to change what makes HER special, but to protect it and help it grow even stronger," Rascoff wrote in a LinkedIn post. "We’re excited for what’s ahead, and committed to showing up with humility, integrity, and Pride."

We're also excited to see how this plays out. HER is known for giving its members features that are usually paywalled on other apps, like Match. So we're curious how this acquisition will affect its user base and experience.

Details

A drawn hand holding a phone with the AdultFriendFinder logo
PROMOTED

AdultFriendFinder

For those looking for sex

Details

A drawn hand holding a phone with the eharmony logo

eharmony

Best dating app for marriage

The Good & The Bad

  • The dating pool is filled with singles who want to find a long-term relationship.
  • Famous in-depth Compatibility Quiz connects you with highly compatible matches.
  • The platform is making clear efforts to be more inclusive of the LGBTQ+ community.
  • A highly controlled communication process means you're very unlikely to receive unsolicited or inappropriate messages.
  • Known for its success stories, with the company claiming a new love connection happens every 14 minutes.
  • It's one of the more expensive dating services on the market.
  • The free version is extremely limited: you can't see your matches' photos or send messages.
  • The initial personality test and profile setup is lengthy and can feel like a major time commitment.
  • It has a lingering reputation as a more traditional, conservative dating site, though this is changing.

Our review

Check out our full review of eharmony.

Who it's for

Eharmony is the best dating app for singles who are 100 percent focused on finding a serious relationship. This app offers a data-driven process for finding a life partner. Think in-depth personality quizzes, curated matches based on core beliefs, and a community where commitment isn't just a word; it's the foundation. This method attracts a more mature and intentional dating pool, typically professionals in their 30s, 40s, and 50s, who are ready to find their forever person.

Why we picked this

Eharmony has been a major player in the online dating world since August 2000, and its staying power comes down to one thing: a deep belief in compatibility. We picked it because its famous, in-depth personality test is still one of the most thorough ways to find potential matches who truly align with your core values and dating goals. While the quiz takes time, think of it as a relationship investment — you put in the effort upfront to reap the rewards of a perfect match later.

The site recently got a fresh new look, complete with a new heart logo symbolizing its 32 dimensions of compatibility and a more down-to-earth approach to relationship questions. The company's also made huge strides to modernize and become more inclusive. So much so that the app has angered the conservative Christian group One Million Moms. They're so angry they've posted a petition calling the company to take their LGBTQ+-friendly ads off the air, claiming that eharmony is "glorifying sin" and promoting an agenda.

But their threats haven't affected the company in the slightest. Last October (in celebration of National Coming Out Day, no less), eharmony teamed up with GLAAD to create a report on how dating apps influence the ways LGBTQ+ folks express their identities in their dating lives. This proves eharmony is serious about helping all singles find meaningful connections.

Details

A drawn hand holding a phone with the okcupid logo

OkCupid

Best dating app for left-leaning people

The Good & The Bad

  • One of the most inclusive dating apps, (22 gender identities and 12 sexual orientations).
  • Lets you be upfront about your dating goals, from casual hookups to long term relationships and non-monogamy.
  • In-depth questionnaire and compatibility scores result in more meaningful connections.
  • Quirky, text-focused profiles and a humorous tone create a fun, low-pressure experience.
  • Fully functional dating site on desktop, which is great for browsing potential matches.
  • The free version has limitations; you need a paid subscription to see everyone who has liked you.
  • Because it caters to such a wide range of singles, you may spend more time sifting through people who aren't on the same page as you.
  • Has a history of data security issues, which may be a concern for some users.
  • Does not have a native video chat feature to screen potential partners before a first date.

Our review

Check out our full review of OkCupid.

Who it's for:

OkCupid (also a part of the Match Group) is a popular dating app for singles who aren't afraid to share their opinions on social and political issues. It's one of the most inclusive dating apps out there, proudly offering more than 22 gender and 12 sexual orientation options. This open-minded environment attracts a diverse dating pool looking for everything from a fun, casual hookup to a long-term relationship built on shared beliefs. Plus, with the option to list your pronouns, you'll be more likely to be addressed correctly from the get-go.

Why we picked this:

We picked OkCupid because it was one of the first dating apps to prove that compatibility is about more than just a pretty face. Its entire matching philosophy is built on an in-depth questionnaire. You answer questions on everything from your political views to your messy or neat habits, and the app gives you a compatibility score with other users. This allows you to filter out people with hard deal breakers before you even say hello.

This focus on what's inside extends to its radical inclusivity. OkCupid is a welcoming space with dozens of gender and sexuality options, and smart features like only showing non-monogamous users to each other. It’s a platform where online daters are encouraged to be upfront about who they are and what they want, whether that’s a long-term relationship or just new friends.

Beyond the algorithm, OkCupid actively prioritizes safety and open communication for its community. This April, OkCupid partnered with It’s On Us to survey 500 of its users about sexual assault awareness and prevention. (They gave three free Boosts to those who reviewed sexual assault awareness tips and completed the survey.)

The survey data was encouraging (for app users, anyway): 93 percent of OkCupid singles reported being completely honest on their dating profiles, and 78 percent agreed it’s normal to discuss sexual likes and dislikes before hooking up. Less than 1 percent of singles said they never talk about boundaries with a potential sexual partner (with 75 percent always doing so, and Gen Z leading that charge at 82 percent).

Details

A drawn hand holding a phone with the Tinder logo

Tinder

Best dating app for hookups

The Good & The Bad

  • A massive user base in nearly any town or new city.
  • The simple swipe function is incredibly intuitive and easy to use.
  • Paid membership features like Passport let you connect with potential matches in other cities when you travel.
  • Many users are upfront if they're just looking for a hookup.
  • The free version limits your daily likes and is heavy on ads.
  • Its matching algorithm feels random, with no real focus on compatibility or dealbreakers.
  • The sheer volume of profiles means you'll likely swipe through many low-effort or fake accounts.
  • It's known more for short-term fun than for finding a serious relationship.

Our review

Read our full review of Tinder Platinum.

Who it's for

Ah, Tinder. It's the OG swiping app that changed how people meet (for better or, arguably, sometimes worse). With roughly 50 million monthly users globally and over 100 billion matches made since launch, we couldn't not mention it — the vast majority of its users are Gen Zers and millennials in their late teens and early twenties. Because of this, its reputation is as the go-to hookup app for casual dating, quick meetups, and seeing what's out there. While it's not impossible to find someone looking for a serious relationship here (one Mashable editor did meet his long-term partner on Tinder years ago), that's usually the exception, not the rule. Most users have a less commitment-focused mindset than you'll find on other apps like Hinge.

Why we picked this

Tinder's famous swipe-right formula is still the core of the app, but the biggest story in 2025 is its active push to evolve beyond its hookup-app reputation. Guided by incoming CEO Spencer Rascoff, the platform is adding more layers to the experience to help users make new connections. It's already added Hinge-style prompts and an "Explore" page to help you filter for categories like "Serious Dater," "Non-Monogamy," or "New Friends," theoretically connecting you with people on the same page.

The latest evidence of this shift is "Double Date," a feature launched in June 2025 that lets you and a friend pair up to match with other duos. It's a clear move to attract Gen Z users who are interested in lower-pressure social experiences over intense one-on-one dates.

This follows other recent experiments, like testing a paid height preference to give users more control, and "The Game Game," a limited-time, AI-powered chat experience (using OpenAI's voice tech) that throws you into quirky flirting scenarios with an AI persona. It gives real-time feedback on your charm (or lack thereof), essentially offering a low-pressure virtual practice ground for your dating game.

Details

A drawn hand holding a phone with the Bumble logo

Bumble

Best dating app for women

The Good & The Bad

  • Empowers women and non-binary people.
  • The new "Opening Moves" feature takes the pressure off.
  • You can find more than just dates with "Bumble BFF" for friends and "Bumble Bizz" for networking.
  • The four-photo minimum encourages users to put more effort into their dating profiles.
  • Matches expire in 24 hours.
  • Its detailed profiles aren't as in-depth as on apps like Hinge, with less focus on dealbreakers.
  • Some men may not enjoy waiting for the other person to initiate the conversation.
  • The paid membership tiers can get expensive if you want features like unlimited likes.

Our review

Check out our full review of Bumble Premium.

Who it's for

Bumble is for women and non-binary people who are tired of waiting for a first move and want to take control of their online dating experience. By giving women and non-binary people the power to initiate every conversation, Bumble is actively trying to cut down on creepy unsolicited messages and create more respectful connections from the start. Most of the people here are looking for anything from casual dating to a serious relationship, landing in a sweet spot somewhere between Tinder and Hinge.

Why we picked this

Bumble's initial appeal was clear: it flipped the traditional dating script, putting the power to initiate contact primarily in the hands of women and non-binary people. This was designed to filter out the flood of unwanted messages and creepy encounters often faced elsewhere. Features like "Opening Moves" still allow women to steer early conversations, and the app did update its Dating Intentions to include options like “ethical non-monogamy” and “intimacy without commitment.”

The 24-hour time limit for responding to matches before they disappear is still in place to encourage engagement and prevent ghosting. And you can still use Bumble Bizz and Bumble BFF to expand your professional and social networks.

However, the buzz around Bumble in 2025 is complicated, to say the least. In a somewhat dizzying leadership shuffle, founder Whitney Wolfe Herd returned as CEO in January 2025, after Lidiane Jones's brief tenure. This move came as Bumble faced declining growth, with hopes that Wolfe Herd could reignite its former spark.

In a candid open letter, Wolfe Herd acknowledged that Bumble "may not have always lived up to" its promise of being safe and empowering. She declared she was "back, and all in," committing to a Bumble rebuilt with users at the center, but just a month ago, users took to Reddit and reported repeatedly seeing profiles they had already blocked.

Bumble’s handling of the situation was, frankly, a mess. Initial responses from support staff were inconsistent, with one email (reviewed by Rolling Stone) even seeming to confirm that Bumble would show previously blocked profiles: “Bumble will show you people you have swiped left/blocked on in the past — in case you have changed your mind."

Details

A drawn hand holding a phone with the Coffee Meets Bagel logo

Coffee Meets Bagel

Best dating app for young professionals

The Good & The Bad

  • "Anti-swiping" model delivers a small batch of matches daily
  • Limited matches feel more intentional and less overwhelming.
  • Filled with users looking for serious relationships.
  • Thoughtful prompts and icebreaker questions make it easier to start conversations.
  • The user base is noticeably smaller than on more popular apps, making it a tough option if you live in a small town.
  • You can't freely browse or swipe; you're limited to the daily matches the app sends you and a small "Discover" section.
  • Has an uneven gender ratio, with significantly more women than men.
  • The paid tiers are pricey and don't add much to the core experience.

Who it's for

Coffee Meets Bagel is ideal for people who are completely over endless swiping and want a more curated, less overwhelming online dating experience. It often attracts young professionals in their late 20s and 30s who have graduated from faster apps and are looking for something more meaningful. The app's whole vibe is about quality over quantity, encouraging you to actually take the time to get to know the people it suggests. Think of it as a more down-to-earth EliteSingles; it's focused on finding a real connection without feeling pretentious.

Why we picked this

The coffee shop meetup is a low-pressure date idea that lets you skip trying to choose a dressy-but-not-too-extra outfit for a concert or a restaurant. Coffee Meets Bagel is like the "grabbing coffee" version of dating apps, aiming to bring an easygoing atmosphere to folks who might just be a little rusty. The now-successful Shark Tank bust is one of those rare dating apps that actually gets decent feedback on Reddit. Every profile shown to men has already been okay-ed by the women, so the chance of getting unsolicited messages from creepy guys (or the worry of being seen as creepy) is less likely.

The matching process is pretty straightforward. Each day, you'll receive anywhere from five to 21 curated matches depending on your gender, lifestyle preferences, location, and whether or not you're a premium member. The algorithm curates these "bagels" based on your preferences and the bagels you weren't hungry for in the days prior. If you're in the mood to search more once you've gone through suggested matches, you can always check out other users nearby under the "Discover" tag. 

It's worth noting that Coffee Meets Bagel is undergoing some internal shifts in 2025. Delbert Ty, the Chief Marketing Officer credited as a driving force behind the platform's 50 percent growth and unique content creation strategy, stepped down in the spring. Ty, who also established a four-day work week at CMB, told Marketing Interactive he was moving on as "CMB is now headed in a different direction," and has since founded his own brand consultancy.

Details

A drawn hand holding a phone with the HER logo

HER

Best dating app for queer women

The Good & The Bad

  • It's built from the ground up for and by queer and gender-diverse people.
  • You can join the community, attend events, and find new connections for free.
  • Offers IRL and virtual community events, making it more than just a dating app.
  • Niche community tags (like "Newly Out" or "Polyamorous") let you find your people.
  • The free version is limited; you'll need to pay extra to see who likes you.
  • Users report a noticeable number of unverified profiles and potential catfishes.
  • As one user put it, the dating feed can sometimes feel full of people "complaining about being single."
  • The experience is mobile-only; it's not available on a desktop dating site.

Who it's for:

Let's be real: Even the best dating apps leave a lot to be desired for gay women. That's why many queer people prefer to use apps designed just for them. If that sounds like you, HER is a dating app designed specifically for LGBTQ+ people, queer women, and non-binary individuals seeking a safe and inclusive online dating experience. Unlike other dating apps, HER is not just an afterthought or an add-on for queer women. It's a space that centers their experiences and allows them to connect with other like-minded people in a fun and meaningful way.

Why we picked this:

If you're a queer woman looking for love, chances are you've had your fair share of frustrating experiences on heteronormative dating sites. Between straight people looking for threesomes and creepy men pretending to be women, finding a safe and inclusive space to meet potential partners can be tough. That's where HER comes in. As an award-winning app truly designed by and for queer women, it offers a refreshing and much-needed alternative.

But here's some tea: On May 20, HER announced it's joining Match Group. Founder Robyn Exton has directly addressed the community, reassuring its over 13 million users that HER’s core mission and unique space aren't changing. Her commitment is that HER will remain "the same app... just getting stronger, faster, and even gayer than before," driven by the same dedicated team and vision.

With a rapidly growing user base, and now a new partner to help put a little gasoline on the fire, HER is quickly becoming the go-to app for queer women who want to expand their dating pool beyond their existing social circles. Of course, with Match Group now in the picture, we're also curious to see how things might evolve, particularly whether all the features users currently enjoy for free will stay that way.

Details

A drawn hand holding a phone with the Grindr logo

Grindr

Best dating app for gay men looking for a hookup

The Good & The Bad

  • The most popular dating app for gay, bi, trans, and queer people.
  • Matches are often just minutes away.
  • The massive and highly active user base means you'll likely find someone to match with no matter where you are.
  • The "Roam" feature lets you browse in a new city before a trip.
  • It includes useful safety features, like the ability to disguise the app icon on your phone.
  • Be prepared to see unsolicited and often explicit NSFW photos.
  • The app has a serious history of data privacy issues.
  • Many users report experiencing biphobia, transphobia, or racism on the app.
  • The focus on anonymity means you'll sift through many profiles that lack clear face pictures or detailed information.
  • Access to the desktop version, Grindr Web, requires a paid subscription.

Who it's for

Grindr is the dating app for gay men. And while queer guys have more options in 2025, Grindr is still the go-to app for millions of gay and bisexual men seeking men. If you've had enough of the mainstream dating apps, Grindr is the perfect place to be yourself. It's also a great option for those who want to experiment with their sexuality, as Grindr allows users to filter their search by sexual preferences, including bisexual men. Keep in mind that Grindr is a very NSFW environment where many guys go to hookup. You might get lucky and meet your soulmate on the app, but that's generally not why people use Grindr.

Why we picked this

Grindr has been the top dating app for gay men since 2009, and that's because finding someone to talk to is damn near-instantaneous. Instead of swiping right or left to match, the app uses geolocation to connect users with nearby guys. Grindr is especially useful for men in small towns with a limited queer population as they are more likely to find a connection here than on other dating apps like Tinder or OkCupid.

While the abundance of users can be overwhelming, it also means that there's a large pool of men ready to chat and more. Most users just looking to hook up will tell you that they're not trying to make small talk, and that warning may come in the form of a dick pic.

That's not to say it's not for relationships — a lot of men do meet their forever person on Grindr — but on the surface, it's a tool for quick, casual encounters. If you're seeking something more serious, you can adjust your filter to look for "dates." Keep in mind, though, that this will significantly decrease the number of potential matches. In March, Grindr added a feature called "Profile Hide" to deal with the potential awkwardness of seeing an ex, your boss, co-worker, or whoever else you'd rather not see your Grindr profile. It lets you preemptively make your profile invisible to specific users you haven't chatted with and hides them from your grid.

To bring a little more reality to the grid, Grindr released "Taken on Grindr." If someone snaps a pic using the Grindr camera inside the app, they get the option to add a small watermark showing it was "Taken on Grindr" plus a timestamp (like "just now" or "3 days ago"). It's not mandatory, so don't expect it everywhere, but seeing that little badge offers a bit more confidence that the photo is recent and actually from the person.

Details

A drawn hand holding a phone with the Pure logo

Pure

Best anonymous dating app

The Good & The Bad

  • It's unapologetically designed for anonymous, no-strings-attached sex.
  • Profiles and chats self-destruct after 24 hours, offering a high level of discretion and privacy.
  • The app is completely free for women to use.
  • Its minimalist, artistic design stands out from other apps.
  • It's highly-rated in the app stores by users who appreciate its direct approach.
  • Profiles are extremely minimal, which increases the risk of catfishing and uncertainty.
  • The need to recreate your profile every 24 hours can feel like a repetitive chore.
  • The 24-hour limit on chats creates pressure to exchange contact info immediately.
  • Prices vary; it's paid tier for men is relatively expensive.
  • The user base is much smaller outside of major cities.

Who it's for

The Pure dating app is designed for people who are looking for casual sex with no strings attached. It's for those who want to cut straight to the chase without dealing with the hassle of traditional dating apps and those who value their privacy and anonymity. It's also totally free for female users.

Why we picked this

Think Pure, as in a purely physical experience. This is the place to find a local booty call who won't try to text you earlier than midnight. App rules urge you to "pretend like you're strangers afterward," making no-strings-attached the only name of the game here. This super millennial app is a sex-positive, 18+ safe space with some pretty cool art — the blueprint of the truly modern hookup app. Just be sure to communicate your boundaries in your bio.

Your selfies, bio, conversations, matches, and likes self-destruct every 24 hours, promoting spur-of-the-moment, borderline anonymous hookups. No nudity is allowed in your albums, and any photos sent in messages can't be saved. (As the dry-humored comics on their website state, "Don't talk about your problems. Problems are for therapists. Pure is for fun.") The app will ask for your phone number, but that's to make sure you're a real person.

Pure gives all the feels of a sex-based site without the obnoxious naked parts and porn ads everywhere. (Cough *AdultFriendFinder* cough) Running into bots and people trying to make money is likely, but the spammy stuff isn't nearly as rampant as traditional hookup sites. 

Details

A drawn hand holding a phone with the Zoosk logo

Zoosk

App we'd avoid

The Good & The Bad

  • It's available in over 80 countries and 25 languages, offering a more international user base than most mainstream apps.
  • The sign-up process is quick and doesn't require a lengthy personality test.
  • The platform is plagued by a high number of inactive or "dead" profiles, making it hard to find a real connection.
  • The free version is effectively useless, as you can't send or read messages without paying.
  • The user interface and features feel dated compared to more modern dating apps.
  • Be prepared for your email inbox to be flooded with a constant stream of notifications.
  • Users frequently report difficulties with cancelling subscriptions and stopping auto-renewals.

Our review

Read our full review of Zoosk.

Who it's for

If it weren't for all the dead profiles (and out-of-date interface), Zoosk could be a dating app suitable for people looking for a diverse and active dating pool. Still, unlike most other apps on this list, it's not owned by the Match Group.

Why we don't recommend this

With such little focus on details past physique or distance, it's natural to question how the site builds any real foundations. Admittedly, something Zoosk did worked at one point, as the site keeps a meticulously updated list of couples who met through the site with news of new engagements and marriages, but the latest post is from June 2020.

Still, there's no denying that Zoosk is a zombie land of dead-end profiles and somewhat boring design (that looks straight out of 2009 on its mobile version). We guess some 35 million people use Zoosk because it's easy — there are no long questionnaires required to build your profile, and you have free rein over how to go about approaching matches. But being on the site also feels like witnessing an identity crisis — it's hard to tell if Zoosk wants to be taken as a place for hookups or a place to find something more serious.

Details

How we tested

Every recommendation in this guide is the result of a hands-on, weeks-long process. Our team of writers and reviewers (all real people navigating the same dating world as you) put these platforms through their paces to see what they're really made of.

Here’s what our testing looks like:

  • We create real profiles and spend our time swiping, matching, and messaging to understand the flow of each app. We want to find out what makes an app a genuinely useful tool for meeting people, and what just causes a headache.

  • We use the free versions extensively, but we also pull out our own credit cards for the paid tiers. It's the only way to know if a subscription is actually worth the money or if it's all just gimmicks.

  • Our experience is just one piece of the puzzle. We comb through Reddit threads and app store reviews to see what the wider community is saying. An app that works for us might be a buggy mess for others, and we take those patterns seriously.

A note on safety (Updated June 2025): We're keeping a close eye on Feeld. While a serious location-data issue from late 2023 was reportedly fixed, we're still seeing daily complaints from users about persistent bugs, glitches, and a wave of scam profiles. Due to these ongoing stability and safety issues, Feeld remains off our list for now. We'll revisit this if we see significant, verified improvements.

Frequently Asked Questions


This is half the battle. Your profile is your personal ad, so make it a good one.

  • Choose the right photos. Lead with a high-quality shot where you're smiling and look like your current self. Include a mix: a good headshot, a full-body shot, and pictures of you doing things you love. And no filters; authenticity is what people are looking for right now.

  • Put some thought into your bio. Don't just say "I like food and travel." Get specific! "Trying to find the best ramen in the city" is a great conversation starter. A witty one-liner or a glimpse into your unique quirks can make all the difference.

  • Use the prompts wisely. If the app has prompts (like Hinge), don't waste them with one-word answers. Be thoughtful or funny. Instead of saying "I'm adventurous," show a picture of you hiking. Show, don't just tell.


It really depends on your goals and how much time you want to save. The free version of most apps is great for browsing and getting a feel for the community. Paying for a premium tier is best for people who are serious about finding a partner and want features that cut down on the noise, like seeing who's already liked you or using more advanced filters.

Our advice? Always try the free version first. If you love the app's vibe and think the extra features will genuinely help you, then consider pulling out your card.


This is non-negotiable. Being safe is all about being smart and trusting your gut.

  • Guard your personal info. Never put your full name or phone number on your public profile.

  • Video chat first. A quick five-minute video call is a great way to vibe-check and make sure the person is who they say they are.

  • Meet in public for the first time. A coffee shop or a casual restaurant is always a good call.

  • Tell a friend your plans. Let someone know who you're meeting, where you're going, and when you'll be back.

  • Trust your intuition. If a conversation or a person feels off, it probably is. It's always okay to unmatch or block someone who makes you uncomfortable.


You might see this acronym pop up, especially on sites that are more open about sexual preferences. "GGG" stands for "Good, Giving, and Game," a term coined by sex-advice columnist Dan Savage. It's shorthand for someone who is good in bed, cares about their partner's pleasure, and is open-minded to trying new things.


The honest answer? It depends on your mindset and patience levels. They're absolutely worth it if you go in with realistic expectations and pick apps that align with your goals (e.g., don't go on a hookup app expecting everyone to be looking for marriage). They're probably not worth it if you're easily discouraged or find the whole process more draining than exciting. Dating apps are social tools — how well they work often comes down to how you use them.

Mashable Image
Tabitha Britt
Freelance Writer

Tabitha Britt is a freelance writer, editor, SEO & content strategist. Aside from writing for Mashable, Tabitha is also the founding editor-in-chief of DO YOU ENDO — a digital magazine by individuals with endometriosis, for individuals with endometriosis. She has a Master's degree in Creative Publishing and Critical Journalism from The New School of Social Research and is a grad of Sextech School. You can find more of her work in various online pubs, including National Geographic, Insider, Kinkly, and others.


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