Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
Areas of Expertise
Author Recommended
Is 'castlecore' the aesthetic of our technofeudal future?
Why we're romanticizing the Dark Ages
Why pro-Palestinian content is at the center of the TikTok ban
The TikTok ban isn’t just about China. It’s about censorship.
Leftist meme creators are undeterred by Meta’s rightward shift
Can leftist meme culture survive Meta’s political shift? Probably, yeah.
'Underconsumption core' is just another form of consumerism
Get in girls, we're changing our lives to be centered around underconsumption-core.
Latest From Christianna Silva
Glassdoor, Indeed cutting 1,300 jobs
It's not specifically about AI.... but it's not not AI.
Samsung Unpacked was silent on Project Moohan and the rumored trifold phone
Galaxy updates galore, but no word on Project Moohan or the rumored trifold phone
Crack the TikTok algorithm with Creator Search Insights
How to use TikTok’s Creator Search Insights
Meet Dean and Alexis Indot, TikTok's hottest finance couple
Dean Indot didn't care about the channel until he started earning five figures from it.
Is The Velvet Sundown an AI-generated band?
AI is tricking us on Spotify now, too.
Facebook determined to use Meta AI — even on the private photos in your camera roll
Nice photo... sure would be a shame if you gave it to Meta AI.
Who is VidCon really for? 3 takeaways that reveal the creator economy's future.
Behind the panels and selfies, VidCon 2025 signals a turning point for creators, brands, and fans alike.
How Ronica Rupan films studio-quality food content at home
From Sony FX30 to Adobe Premiere
How Brooke Ashley Hall creates aesthetic content using just an iPhone — and a drone
From the DJI 3 to the Sony ZV-1
Nicole Laeno shares the simple tech behind her viral content
She's a Canon girl.
YouTube turns 20: How one video at the zoo changed the internet forever
YouTube sparked a digital revolution, but what comes next in an age dominated by AI and short-form content?
The simple gear Naomi Hearts uses to create TikTok magic
Hint: She's very lowkey.
Mikey Angelo's 3 essential tools for creating viral content
From bucket hats to mini tripods.
The first 3 seconds of your video matter. Here's how to keep people watching your TikTok
It's the first thing a viewer sees. Make it good.
How to create a viral video, according to creators
Be yourself, be consistent, and study those who came before you
How Jenny Hoyos uses AI to make content for her 9 million subscribers
The 19-year-old shows us a look behind her curtain of viral content.
Zay Dante on the Drake vs. Kendrick beef, music fandom, and going full-time on TikTok
From parodies to a debut EP.
What TikTok creator Sa Nguyen uses to film content for 4.3 million followers
Lights, camera, action
The future of the creator economy is powered by AI
From 33 percent use to 80 percent.
VidCon Tips: Writing a video script for YouTube, TikTok, and more
VivziePop, Shuang Hu, Sambucha, and Filup Molina share their writing tips.
6 ways to measure your metrics as a creator
It's hard to get better if you don't know where you need to grow
Jenny Solares' authenticity makes us all love her
We sat down to talk through everything from authenticity to being so, so hungry
12 tips for protecting your privacy as a creator
From setting Google alerts to using a P.O. Box
