How do we navigate climate disinformation online?

From blatant greenwashing on TikTok to influencers spreading misinformation, it's tricky terrain.
 By 
Teodosia Dobriyanova
 on 
An illustration shows the silhouette of a man hypnotised by his phone. Around him, the background is full of smartphones with bright screens reading FAKE, thumbs up and heart reactions, chat and email inboxes.
Watch Next

From quick hits to deep dives, this Mashable series cuts through the noise to explain what on Earth is going on and what you should know about it.


Since the emergence of social media, the spread of climate mis- and disinformation has been evolving dramatically. From TikTok greenwashing strategies by oil giants, to wellness influencers spreading disinformation, the internet seems to be the mecca of fake news. But what's behind climate disinformation's shifting tactics? And how can you navigate it?

During Generation Hope: Act for the Planet at London's Natural History Museum, Mashable talked to scientists Dr. Erica McAlister, disinformation researcher Jennie King, and climate activist Disha Ravi, to trace the evolution of climate disinformation.

Topics Social Good

Picture of Teodosia
Teodosia Dobriyanova
Video Producer

Teodosia is a video producer at Mashable UK, focussing on stories about climate resilience, urban development, and social good.


More from Mashable Now
How a digital tool brought Notre-Dame back to life in record time
Against a blue grid background,  3D digital twin of Notre-Dame is placed next to an image of the completed building

A wounded sea turtle swims again thanks to 3D printed harness
Photograph shows Charlotte the sea turtle swimming under water after she's been fit with the 3D-printed harness

F1 racer takes life-size Lego car for a spin
Two McLaren P1s appear to be racing each other – the Lego-made version on the front and the original at the back. Caption reads: "Lego Racer"

Land, air, and space footage captures the surging Hurricane Milton
Satellite footage captures Hurricane Milton as is brews near Florida's West Coast


Latest Videos
Kai Cenat's 'Hot Ones' reaction to Da Bomb is instantly iconic
Kai Cenat on 'Hot Ones.'

OK Go's Damian Kulash and Tim Nordwind reflect on how a viral music video changed their band forever.
By Kristy Puchko and Warren Shaw
OK Go performing with the Muppets composited over their video "Upside Down & Inside Out"


'King of the Hill' is back! Watch the Season 14 trailer.
Boomhauer, Hank, Dale, and Bill in "King of the Hill."

'The Daily Show' skewers Elon Musk over Grok's antisemitic 'MechaHitler' tirade
A screenshot of Ronny Chieng on 'The Daily Show.'

'Wednesday' Season 2 trailer: Jenna Ortega must save Emma Myers in new gothic mystery
Jenna Ortega in "Wednesday."

How A24's 'Warfare' got the sound of war right
Scene from A24's 'Warfare'

'The Daily Show' mocks Trump's response to the Epstein 'client list'
A man in a suit sits behind a talk show desk, side-eyeing another image of two men standing next to each other.


Jon Stewart gets genuinely angry talking about Trump's 'big beautiful bill'
A man sits behind a talk show desk, looking angry.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!