Market Attribution
Recent Posts
Never Hit a Creative Wall Again: 7 Social Media Content Tricks For Inspiration MoneyGram Payment System Overview How to Manage Inventory Accounting for Your eCommerce Store What is Cucumber Framework? Embracing with Test Automation Understanding the Role of Adaptogens in Stress Relief Why Migrating from HubSpot to Salesforce Can Improve Your Sales Pipeline How to Optimize NAP for Local SEO? Why You Should Automate Everyday Business Tasks Cheapest Web Hosting For Developers: Requirements And Considerations GPU Dedicated Server For High-Traffic Websites: Scaling And Performance How Blockchain is Revolutionizing Cross-Border Payments in Fintech Entertainment Beyond the Arena: Creative WWE Fan ExperiencesMarket attribution is the process of identifying actions (i.e. “Events” or “Touch Points”) that contribute toward the success of your marketing campaigns and a desired outcome. Each action is assigned a value and shapes decision making and modification of campaigns.
Why is Market Attribution Important?
Your business has either a fixed or flexible amount of money to spend on marketing. If you blindly go about your marketing efforts, you’ll quickly exhaust your resources and feel frustrated with the outcome.
Marketing attribution allows you to breakdown your marketing efforts and verifying which elements are effective at generating revenue. You can identify which segments of your marketing campaigns are driving the most impact from different channels, messages, and so on.
By understanding your market attribution model, you can clearly outline the touch points with customer interaction then minimize and optimize the pathway to purchase.