I'm loyal to Garmin, but the record-low Prime Day price on the Apple Watch 10 could make me switch

The Apple Watch Series 10 is calling me.

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SAVE $120: As of July 10, the Apple Watch 10 is on sale for $279 at Amazon. That's a savings of 30% on the list price, and the lowest-ever price.

Credit: Apple

Apple Watch Series 10

$279 at Amazon
$399 Save $120

Prime Day is a four-day event this year, which means shoppers have had the opportunity to remain more patient and wait for better deals to drop. The bad news is that the Apple Watch Series 10 deal has not improved as we approach the end of Prime Day. The good news is that it's still a record-low price.

I've always been loyal to Garmin. I absolutely love my Forerunner 55, but I've remained curious about the health tracking features offered by rival smartwatches. This lowest-ever price on the Apple Watch Series 10 is tempting me to cross the divide.

As of July 11, the Apple Watch Series 10 is down to only $279 — its lowest-ever price according to price tracker camelcamelcamel. This deal applies to all colorways with stock still available. We don't think this deal will stick around post Prime Day, so if you're considering upgrading, this is your moment.

The Apple Watch Series 10 is the thinnest of the range so far, but also has the biggest and most readable display. It also introduces Apple's first-ever wide-angle OLED display, meaning the watch remains clear and sharp at all times. Advanced health tracking includes ECG readings, heart rate notifications, and ovulation estimates.

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Users also get Fall Detection, Crash Detection, Emergency SOS, and a Check-In feature that automatically updates loved ones when you reach your destination. This smartwatch does a lot.

Get the best-ever price on the Apple Watch Series 10 before the end of Prime Day.