More TikTok
TikTok creators are obsessed with this selfie light, now just $25 at Amazon
The "Alix Earle light" first went viral in 2022, and it's still a TikTok favorite all these years later.
6 ways to measure your metrics as a creator
It's hard to get better if you don't know where you need to grow
Jenny Solares' authenticity makes us all love her
We sat down to talk through everything from authenticity to being so, so hungry
How to increase retention on your videos
Retention matters. Here's how to get people to watch longer.
OK, what is going on with CapCut's terms of service?
TikTokkers are concerned, but the worries may be overblown.
By Tim Marcin
The secret behind Macy Blackwell’s 2.2M TikTok followers
Her holiday DIYs and festive decor struck a chord with millions — and launched a whole new career.
Trump will delay TikTok ban yet again this week
It would be the third time the president has pushed back enforcement of the U.S. ban.
By Amanda Yeo
The best internet moments of 2025 (so far)
A look back at the memes, main characters, and mess we couldn't escape.
By Crystal Bell
TikTok launches new AI tools for advertisers, including AI avatars for video ads
Now, AI avatars can even hold up or wear products.
Connor Wood's career isn't a bit, even if it kind of started as one
We spent a morning being West Village Girls with @fibula.
Someone spent $150,000 on a Labubu. Yes, really.
A rare, first-generation Labubu stands at 4 feet tall — and at $150K, it's more expensive than your annual salary (and maybe your car, too).
By Crystal Bell
Jools Lebron's must-have tools for making 'very demure' viral content
Necessities: Hand fans and American Girl Dolls
The viral TikTok dog who stole the internet's heart is now ready for adoption
"Be brave like Tiki."
By Tim Marcin
Aura farming? Fanum tax? 2025's most viral internet slang, explained
These viral phrases are dominating online culture. Here’s what they really mean.
By Crystal Bell
TikTok banned #SkinnyTok. That won't stop the disordered eating content.
TikTok banned the hashtag — not the obsession with thinness.
This 20-year-old earns $50K a month from TikTok Shop. Here's how she did it.
Grayson Finks has made millions by treating TikTok like a 9-to-5 job.
AI baby videos are going viral. Are they cute, creepy, or cringe?
Of course, cute and creepy aren't mutually exclusive.
The 'muffins in the freezer' TikTok trend is Vine silliness revisited
It's an old trend reborn.
By Tim Marcin
Scammers tricked TikTok users into downloading malware with AI videos
No, TikTok users aren't giving you a cheat code for free Spotify or Microsoft Office
