How campaigning saved Europe's 'last wild river'

Albania's Vjosa River has become Europe's first wild river national park.
 By 
Teodosia Dobriyanova
 on 
A photograph of the Vjosa river with a high mountain seen in the background and village in the bottom right corner. Caption reads "How to save a river"
Watch Next

From quick hits to deep dives, this Mashable series cuts through the noise to explain what on Earth is going on and what you should know about it.


After years of campaigning, the Vjosa River in Albania has become Europe's first wild river national park.

Often deemed 'Europe's last wild river', Vjosa and its ecosystem faced environmental damage in the past, as the Albanian government planned to build dams and hydropower stations in the region. Conservation groups such as EcoAlbania, RiverWatch, and EuroNatur, and companies including Patagonia Works have long campaigned to protect the Vjosa from such destruction, through the Save the Blue Heart of Europe campaign and supported by studies by the likes of the International Union for Conservation of Nature (IUCN).

The government's decision to preserve 12,727 hectares in the region, announced by Albanian Prime Minister Edi Rama, Minister of Tourism and Environment Mirela Kumbaro, and Patagonia CEO Ryan Gellert in March, means that Vjosa's unique ecosystem will not be damaged by development and artificial barriers such as dams and fords.

Vjosa's designation as a wild park sets a precedent for Europe, whose rivers are spoiled by an estimate of more than a million man-made barriers. It also serves as a hopeful reminder that activism can change the course of history.

Picture of Teodosia
Teodosia Dobriyanova
Video Producer

Teodosia is a video producer at Mashable UK, focussing on stories about climate resilience, urban development, and social good.


More from Mashable Now
How a digital tool brought Notre-Dame back to life in record time
Against a blue grid background,  3D digital twin of Notre-Dame is placed next to an image of the completed building

A wounded sea turtle swims again thanks to 3D printed harness
Photograph shows Charlotte the sea turtle swimming under water after she's been fit with the 3D-printed harness

F1 racer takes life-size Lego car for a spin
Two McLaren P1s appear to be racing each other – the Lego-made version on the front and the original at the back. Caption reads: "Lego Racer"

Land, air, and space footage captures the surging Hurricane Milton
Satellite footage captures Hurricane Milton as is brews near Florida's West Coast


Latest Videos
Kai Cenat's 'Hot Ones' reaction to Da Bomb is instantly iconic
Kai Cenat on 'Hot Ones.'

OK Go's Damian Kulash and Tim Nordwind reflect on how a viral music video changed their band forever.
By Kristy Puchko and Warren Shaw
OK Go performing with the Muppets composited over their video "Upside Down & Inside Out"


'King of the Hill' is back! Watch the Season 14 trailer.
Boomhauer, Hank, Dale, and Bill in "King of the Hill."

'The Daily Show' skewers Elon Musk over Grok's antisemitic 'MechaHitler' tirade
A screenshot of Ronny Chieng on 'The Daily Show.'

'Wednesday' Season 2 trailer: Jenna Ortega must save Emma Myers in new gothic mystery
Jenna Ortega in "Wednesday."

How A24's 'Warfare' got the sound of war right
Scene from A24's 'Warfare'

'The Daily Show' mocks Trump's response to the Epstein 'client list'
A man in a suit sits behind a talk show desk, side-eyeing another image of two men standing next to each other.


Jon Stewart gets genuinely angry talking about Trump's 'big beautiful bill'
A man sits behind a talk show desk, looking angry.

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!