How many views are your YouTube videos receiving?
In order to truly know this, you have to understand how a view is counted on YouTube in the first place. On a traditional YouTube video, YouTube adds a view to your video's view count if a viewer watches 30 seconds or more of your upload.
However, when YouTube launched YouTube Shorts four-and-a-half years ago, it didn't count views on shortform videos in the same way. Instead, YouTube would count a view on a YouTube Shorts video if a user watched for at least a few seconds. YouTube never provided an exact number of seconds, but it was clearly much shorter than the 30 second requirement for a YouTube video.
However, YouTube is now changing how it counts views for YouTube Shorts.
As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play.
There is no view time requirement anymore for a YouTube Shorts video. YouTube will basically count a view if a user just sees your video at all. And because YouTube Shorts content loops, YouTube will count a new view each time that video replays from the beginning too.
According to YouTube, it's making this change at creators' requests as it more accurately reflects a more helpful metric for YouTube Shorts content strategies in particular.
YouTubers who are fans of the previous default view count analytics will not lose that metric either. While public view counts on YouTube Shorts will reflect the new way of counting views, the old metric will be renamed "engaged views" and can be viewed in a creators' YouTube Analytics under "Advanced Mode."
So, what does this all mean for YouTubers? As a result of the change, view counts for YouTube Shorts will likely be much higher for creators under the new metric. It's not necessarily because more people are viewing your content, it's because YouTube is now showing you how many people have come across your content, whether they watched a few seconds of it or not.
Topics Social Media Viral Videos YouTube
